United States
1960s
Color lithograph on paper
Height 28" Width 21" (71.1 x 53.3 cm)
Provenance: Private collection, Honolulu, HI
This Matson Lines travel poster presents a young woman in a red hibiscus and a strapless print bodice, holding a full plumeria lei against dense tropical foliage. Matson used soft focus photographic portraits of this kind through the postwar decades to sell steamship passage to Hawaii as an intimate, sensory experience rather than a mere destination. The poster survives in original condition and reflects the mid century advertising style that shaped mainland ideas of the Islands.
We ship free anywhere in the world, fully insured, packed by hand.
United States
1960s
Color lithograph on paper
Height 28" Width 21" (71.1 x 53.3 cm)
Provenance: Private collection, Honolulu, HI
This Matson Lines travel poster presents a young woman in a red hibiscus and a strapless print bodice, holding a full plumeria lei against dense tropical foliage. Matson used soft focus photographic portraits of this kind through the postwar decades to sell steamship passage to Hawaii as an intimate, sensory experience rather than a mere destination. The poster survives in original condition and reflects the mid century advertising style that shaped mainland ideas of the Islands.
We ship free anywhere in the world, fully insured, packed by hand.
