United States
July 1925
Color lithograph on paper
Height 11" Width 8 3/4" (27.9 x 22.2 cm)
Provenance: Paul Kahn, San Francisco, CA
This is the July 1925 issue of Physical Culture, the health and fitness magazine founded by Bernarr Macfadden to promote his gospel of exercise, diet, and bodily vigor. The cover shows a woman in a red maillot poised on a surfboard with arms raised against a cresting wave, tying the era's enthusiasm for physical fitness to the emerging glamour of Hawaiian surf culture. Priced at twenty five cents when issued, it survives as a period document of how mainland popular media linked athleticism, beach leisure, and the imagery of the Islands.
We ship free anywhere in the world, fully insured, packed by hand.
United States
July 1925
Color lithograph on paper
Height 11" Width 8 3/4" (27.9 x 22.2 cm)
Provenance: Paul Kahn, San Francisco, CA
This is the July 1925 issue of Physical Culture, the health and fitness magazine founded by Bernarr Macfadden to promote his gospel of exercise, diet, and bodily vigor. The cover shows a woman in a red maillot poised on a surfboard with arms raised against a cresting wave, tying the era's enthusiasm for physical fitness to the emerging glamour of Hawaiian surf culture. Priced at twenty five cents when issued, it survives as a period document of how mainland popular media linked athleticism, beach leisure, and the imagery of the Islands.
We ship free anywhere in the world, fully insured, packed by hand.
